Why buy new when you can upgrade?

There's still life left in your projection equipment!

DigiCine and Power Technology will host a joint demonstration of innovative solutions that breath new life into existing projection equipment. Both solutions allow theater owners to delay the purchase of a new projector and  extend the life of their existing projector.Using DigiCine’s media servers and Power Technology’s Illumina light source, visitors can experience the most modern content DCP’s delivered to an older Series 1 projector. The same projector will demonstrate how laser illuminated projection can be applied to older projectors as an upgrade.


A special panel discussion will be held on Wednesday, April 3 from 2PM to 3PM and will be moderated by Patrick von Sychowski from Celluloid Junkie. Thought leaders will discuss “How to stretch your investments in booth hardware”. Panelist will include Mark Collins with Harman International (formerly Marcus Theater’s Director of Projection Technology), Mark Louis, Senior Director of Presentation at Alamo Drafthouse, and Thomas MacCalla, Partner at Convergent.

Ongoing demonstrations will be held Tuesday 11AM - 5PM, Wednesday 9AM - 5PM and Thursday 9AM -12:30PM. Walk in anytime. As a courtesy/convenience to CinemaCon attendees, demonstrations will be running continuously and attendees are encouraged to stop in any time.  The demonstration is located in the Sorrento room (Promenade level) just down the hall from Milano 1 and Millan IV.

If you want to be sure to have a seat, fill out the form to the right to make a reservation! 

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